What to do after a Google Core Update

Apr 9, 2021

Understanding Google Core Updates

Google Core Updates are regular algorithmic changes made to the search engine's ranking factors and criteria. These updates aim to improve search results by delivering relevant and high-quality content to users. As a website owner or marketer in the Business and Consumer Services industry, particularly in Marketing and Advertising, it is crucial to stay informed about these updates and adapt your SEO strategies accordingly.

Impact of Core Updates on Rankings

When a Core Update occurs, it may lead to fluctuations in search rankings for websites across various industries. It is important to remember that rankings can change for multiple reasons and not solely due to algorithm updates. However, by understanding the impact of these updates, you can proactively take steps to improve your website's performance.

Key Actions to Take After a Core Update

1. Analyze Your Website's Performance

Begin by analyzing your website's performance before and after the Core Update. Identify any significant changes in ranking positions and organic traffic. Utilize tools such as Google Analytics and Search Console to gain valuable insights into user behavior, top-performing pages, and keyword data. By evaluating these metrics, you can pinpoint areas that require attention.

2. Review Your Content Strategy

Content remains a critical factor in search engine optimization. Review and assess the quality, relevance, and uniqueness of your website's content. Update or remove any thin or duplicated content that may negatively impact your search rankings. Develop a content strategy that focuses on providing valuable and engaging information to your target audience in the Marketing and Advertising sector. Incorporate relevant keywords naturally into your content to improve visibility.

3. Enhance User Experience (UX)

Remember that Google prioritizes websites that offer a positive user experience. Evaluate your website's design, navigation, and overall usability. Optimize page loading speed, ensure mobile responsiveness, and provide clear call-to-actions. Implement user-friendly features such as easy-to-read fonts, intuitive site architecture, and well-structured layouts. By enhancing UX, you can improve both user satisfaction and search rankings.

4. Build High-Quality Backlinks

Backlinks from reputable and authoritative websites remain crucial for SEO success. Review your backlink profile and identify opportunities to acquire high-quality links. Develop a comprehensive link-building strategy that includes outreach to industry influencers, guest blogging, and collaboration with partners. Emphasize quality over quantity to prevent penalties or negative associations with spammy websites.

5. Optimize Technical SEO

Technical SEO elements play a significant role in search engine rankings. Conduct a thorough audit of your website's technical aspects, including metadata, XML sitemaps, URL structure, and schema markup. Ensure proper indexing of your pages and enable structured data to enhance search visibility. Optimize images and multimedia elements for faster loading times and improved user experience. Fix any broken links or error pages to maintain a healthy website.

6. Embrace Social Media and Content Promotion

Social media platforms are valuable tools for increasing brand awareness and driving traffic to your website. Create engaging and shareable content tailored to your target audience. Promote your content through various social media channels to reach a wider audience. Encourage social sharing and engagement to boost visibility, potentially attracting natural backlinks and social signals that can positively impact search rankings.

7. Stay Updated and Adapt

Finally, staying updated with the latest industry trends and SEO best practices is essential. Follow reputable SEO blogs, attend conferences, and join relevant communities to keep pace with the ever-evolving search landscape. Adapt your strategies as needed and remain agile in response to future Core Updates from Google.


Successfully navigating Google Core Updates is crucial for maintaining and improving your website's search rankings. By following these actionable steps, analyzing your website's performance, refining your content strategy, enhancing user experience, building high-quality backlinks, optimizing technical SEO, leveraging social media, and staying updated, you can outperform competitors in the Business and Consumer Services - Marketing and Advertising industry. Stay proactive, invest in quality, and always prioritize delivering exceptional user experiences.

Brad Miller
Insightful and helpful.
Oct 5, 2023