How to Submit to China's Top 15 Mobile App Stores

May 15, 2021

Welcome to M & C Initiative Media Group's comprehensive guide on how to successfully submit your mobile app to China's top 15 app stores. In this article, we will provide you with valuable insights and expert tips to help you navigate the complex process of app distribution in one of the largest mobile markets in the world.

Introduction to China's Mobile App Market

China's mobile app market is thriving, with millions of smartphone users actively engaging with various apps on a daily basis. However, entering this highly competitive market can be challenging without a well-executed distribution strategy. By following the steps outlined below, you can maximize your chances of success and gain a competitive edge.

Research the App Stores

Before submitting your app, it is crucial to research and identify the top 15 mobile app stores in China. Each app store has its own set of guidelines and requirements for app submission. By understanding these guidelines, you can ensure that your app complies with the necessary criteria, increasing its chances of being accepted.

Keyword Research

Conducting thorough keyword research is essential to optimize your app's visibility in the app stores. Identify relevant keywords that align with your app's functionality and target audience. Incorporate these keywords naturally into your app's title, description, and other metadata, as it plays a significant role in determining its discoverability.

Localization is Key

When submitting your app to Chinese app stores, localization becomes paramount. Chinese users prefer apps that are available in their native language. Translating your app's interface and description into Chinese can greatly increase its appeal and user engagement. Collaborate with professional localization services to ensure accuracy and cultural sensitivity.

App Store Optimization

App Store Optimization (ASO) is crucial for improving your app's visibility and ranking within the app stores. Optimize your app's metadata, including title, description, screenshots, and even the app icon. By incorporating relevant keywords, ensuring a compelling description, and showcasing visually appealing screenshots, you can boost your app's discoverability and attract more potential users.

Build Relationships with Local Partners

Forming partnerships with local app distributors, influencers, or marketing agencies can significantly enhance your app's chances of success. These partners can assist you in navigating the Chinese market, marketing your app, and connecting with potential users. Seek reputable partners with a strong network and expertise in the mobile app industry.

App Promotion Strategies

Utilize various app promotion strategies to generate buzz and increase app downloads. Leverage social media platforms, such as WeChat and Weibo, to reach a wide audience. Collaborate with influencers or key opinion leaders (KOLs) to promote your app and create positive brand associations. Consider running targeted advertising campaigns to specifically reach your desired audience.

App Store Submission Process

Follow these general steps to submit your app to China's top 15 mobile app stores:

  1. Create developer accounts for each app store.
  2. Prepare your app's metadata, including title, description, screenshots, and promotional materials.
  3. Ensure your app complies with each app store's guidelines.
  4. Submit your app through the respective app store's developer console.
  5. Monitor and track your app's performance, making necessary adjustments if needed.

Post-Submission Strategies

After submitting your app, it is crucial to monitor its performance and implement post-submission strategies to maximize its success. Respond promptly to user feedback and reviews, addressing any issues or concerns. Additionally, regularly update your app with new features and functionality to keep users engaged and attract new ones.


Mastering the process of submitting your mobile app to China's top 15 app stores can be a game-changer for your business. By carefully executing each step outlined in this comprehensive guide, you can establish a strong presence in the Chinese mobile app market and gain a competitive edge. Trust M & C Initiative Media Group, a leading marketing and advertising firm specializing in business and consumer services, to help you navigate this dynamic landscape successfully.

This guide is incredibly helpful! 🌟 I never knew there were so many app stores in China, but now I feel prepared to submit my app to the top 15. 💪 Thank you for providing such valuable insights and expert tips! 💡
Nov 11, 2023
Mike Ludwig
Great guide! 🌟 I've learned so much about app distribution. 💡
Oct 14, 2023
Fred Speckeen
Great article! 📱 Insightful guide to China's app stores. 🇨🇳📲
Oct 4, 2023